Digital Marketing

Digital marketing is my expertise—particularly when it comes to social media and analytics. It’s what I focus on daily in my role at a software company, where I dive deep into data to drive strategy and engagement.

But my passion for digital marketing doesn’t stop there. As a self-proclaimed nerd, I love immersing myself in it even outside of work. Whether I’m promoting the Backstreet Boys online, managing my merch shop, updating my blog, or marketing my books, you’ll often find me analyzing numbers to see which posts resonate and which ones fall flat. For me, it’s more than just a job—it’s a passion that I carry into every aspect of my life.

 

MARKETING

As a senior in college in 2009, I conducted an independent study with my advisor focused on digital journalism. For this project, I wrote and designed a guide for college newspapers on how to integrate social media into the news industry. Back then, social media was still relatively new, and its potential as a marketing tool was just beginning to be explored. It was primarily seen as a platform for spreading news, not yet the powerful marketing vehicle it has become.

Needless to say, that guide is now incredibly outdated. Social media has since revolutionized not only journalism but also the entire landscape of marketing.

It was only a few years ago that I realized I had been working in marketing for most of my career. While newspapers are traditionally categorized under journalism, there’s a significant overlap with marketing—crafting stories that attract readers and promoting content on social media to reach wider audiences. Even my work in the Backstreet Boys fandom, which involved creating content and engaging with a passionate community, can be seen as grassroots marketing.

In fact, my contributions to the Backstreet Boys community helped pave the way for my first professional marketing role. Although I now work for a software company in a completely different market, the core principles remain the same: understanding the audience and knowing how to reach them effectively. Whether promoting a band or a software solution, it all comes down to connecting with the right people in the right way.

I am currently in graduate school, earning my Masters of Science in Marketing. 

 

Skills

Marketing: Digital, Print, Email, Mobile,  Social Media

Software: Adobe Creative Suite, Microsoft Office 365, CRM, other video and photo editing software;

Web: HTML/CSS coding, SEO, SEM, PPC Marketing, Google Analytics, Google Search Console, Google Ads, Content Management Systems (WordPress, Drupal), Email Marketing Systems (Constant Contact, etc.), HootSuite, Website Management, Canva, Marketing Systems (Hubspot, etc.);

Content: Technical, Business, Creative, & Marketing Writing, Blogging, Email Production, Graphic Design, Video Production;

Social Media: Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, Wattpad, Tumblr;

Other: Organization, Communication, Creativity, Leadership, Team Management, Interpersonal Skills, Project Management, Working on Deadlines, Coordinating Campaigns;

Education

Valdosta State University
2009
Degree: Bachelor of Fine Arts in Communications (Mass Media)
Minors: Creative Writing, Journalism

National University
2025
Degree: Master of Science in Marketing

Online Classes

Coursea.com                             2020

    • Introduction to Marketing
    • Digital Marketing
    • Social Media Marketing
    • Brand Management

HubSpot                            2020/2021

    • Inbound
    • Inbound Marketing
    • Social Media Marketing
    • Content Marketing

Social Media

Social media is one of my core specialties.

Mastering social media is no small feat—it requires a deep understanding of how to reach the right audience with the right content. It’s not a skill you can develop overnight; it involves extensive research, analyzing analytics, and truly knowing your audience to make social media efforts effective.

Gone are the days of posting a single tweet or photo without hashtags or a clear call to action. Today, successful social media strategy requires thoughtful planning and coordination. Each post should be crafted to engage your audience, encourage interaction, drive clicks, and, ultimately, inspire action—whether that’s learning more, sharing, or making a purchase.

On my website, BSBFangirls.com, I’ve created “Fangirl University,” where I share various “classes” on topics like social media strategy. While it’s primarily tailored to fans looking to amplify their impact within their fandoms, the tips and strategies shared can be beneficial to anyone looking to elevate their social media game. Feel free to check it out—you might find something helpful!

Social Media Analytics

These are just some stats from the past 90 days (as of 8/14/22) for the @BSBFangirls Facebook and Instagram accounts.