Digital Marketing
Digital Marketing is my specialty – especially regarding social media and analytics. That’s what I do for my main day-to-day job for a software company.
But I’m also a nerd who loves digital marketing in my free time. Whether for my real job or my fun jobs helping promote the Backstreet Boys online, my merch shop, my blog, or books, you can always find me looking at numbers to see which posts work and which do not.
MARKETING
As a senior in college, I did an independent study with my advisor about digital journalism. In the study, I had to write and design a guide for college newspapers on incorporating social media in the news industry. Social media was still new at this time, and people still needed to consider it for marketing. It was a way to spread the news.
To say the least, that guide is WAY outdated now. Social media has changed the game for not only journalism but marketing as a whole.
I just realized a little over four years ago that I’ve worked in marketing for most of my career. Sure, newspapers are journalism, but you also have to work on marketing the material on social media or making a story presentable so that someone would want to pick up and read it. Also, all of my “fandom” work can be considered marketing.
My contributions to the Backstreet Boys fandom helped me enter the marketing industry with my first marketing job. While I work for a software company whose market is nowhere near the Backstreet Boys’ market, it’s all about knowing how to get to the right people in each scenario.
Skills
Marketing: Digital, Print, Email, Mobile, Social Media
Software: Adobe Creative Suite, Microsoft Office 365, CRM, other video and photo editing software;
Web: HTML/CSS coding, SEO, SEM, PPC Marketing, Google Analytics, Google Search Console, Google Ads, Content Management Systems (WordPress, Drupal), Email Marketing Systems (Constant Contact, etc.), HootSuite, Website Management, Canva, Marketing Systems (Hubspot, etc.);
Content: Technical, Business, Creative, & Marketing Writing, Blogging, Email Production, Graphic Design, Video Production;
Social Media: Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, Wattpad, Tumblr;
Other: Organization, Communication, Creativity, Leadership, Team Management, Interpersonal Skills, Project Management, Working on Deadlines, Coordinating Campaigns;
Education
Valdosta State University
2009
Degree: Bachelor of Fine Arts in Communications (Mass Media)
Minors: Creative Writing, Journalism
Online Classes
Coursea.com 2020
-
- Introduction to Marketing
- Digital Marketing
- Social Media Marketing
- Brand Management
HubSpot 2020/2021
-
- Inbound
- Inbound Marketing
- Social Media Marketing
- Content Marketing
Social Media
Social media is one of my specialties
Social media is a beast, and it takes a lot of understanding on how to hit the right people with the right content. It is not a skill that you can pick up overnight. It takes a lot of research, looking through analytics and knowing your audience to make using social media successful.
The days of posting just one tweet, one photo without hashtags or a link are gone. You must try to coordinate the post in a way that will make people want to like your post, possibly click the link to see what you’re promoting or actually buy something.
On BSBFangirls.com, I have opened a “Fangirl University” where I post “classes” about different topics and have several “classes” on social media. While it focuses mainly on things fans can do in their relative fandoms, check it out to see if it can help you.
Social Media Analytics
These are just some stats from the past 90 days (as of 8/14/22) for the @BSBFangirls Facebook and Instagram accounts.
